What Happens on Blog Tour Stays on Google

In this month's Writing Magazine, I talked about blog tours, and called for a renaissance of the blogosphere of old. The magazine should be with subscribers in the next couple of days, and should be in WHSmith and elsewhere from around the 6th of January.

If you read my column this month, what were your thoughts? Do you have any plans for a blog tour?

Leave me a comment, and if you'd like more help you can email me using the email tab above.

Notes From Another World!

I've been away for a few months. Rather than sending you postcards on my trip, it made more sense for me to seek out new lands to which my Word Nerd Army chums could travel, and get a clear map of the territories, before I shared my findings. Those of you who've been following my column in Writing Magazine will have picked up a few hints and tips, but for the rest of you this may be entirely new information.


Back in the days of From Brain to Bookshelf - My Writing Journey, I had no idea how I would accomplish everything I have, but I knew I would. Back then, I lived on a budget of 50 pence a day for food. I lost over 50 pounds in weight through ... well ... let's call it what it was ... starvation. I continued to write, though, and I continued to dream impossible dreams. Even though there was no way at all that I could hope to achieve those dreams, I believed in them, and I achieved them.


Now, I have more impossible dreams to achieve. This time, though, I'm dreaming them for a group of people. I want to help the Word Nerd Army stay resilient through the coming depression, so that oodles of awesome writing can find its way into the world, regardless of the economy. Here's what I've noticed:


I'm good at predicting cultural change


I can usually tell when there will be a cultural, economic or political shift, ahead of time.

• I predicted the last recession two years ahead. I've been predicting what is just around the corner since about April 2010. 
• I called myself a 'nerd' when it was still an insult. Now everyone's a nerd or a geek of some description. 
• I predicted the changes in the publishing industry when people still saw e-readers as a fad and I worked out it would be easier to make a profit via self-publishing than traditional publishing. Most traditionally published writers end their first year in debt to their publisher (most don't earn out their advance). I was in profit within two weeks.  

I'm pretty good at spotting trends, and ways to do stuff. Generally, people think I'm nuts when I predict things. Generally, the few who think 'she may be nuts, but I'm going to follow her anyway' do rather well.


My Predictions


Next year will SUCK for most people.


It will suck particularly badly for those in the creative fields, because The Arts are at the top of the pyramid of needs. When people are fretting about food, they couldn't give a hoot about The Arts. Now, clearly, I'm not typical. I put writing ahead of eating. Very few people feel that way.


There's plenty of free books online. People don't need your books. When they have no money, they won't buy them unless they're passionately addicted to your writing in particular. In other words, if you are writing a series, and your first book has caused a buzz, you might be okay. If you're writing books that will help people make money, you might be okay. Otherwise, if you're an aspiring author ... you need a Plan B.


If you pile all your hopes into writing novels, and the economy does what it looks likely to do, you're toast. This is particularly the case if you are traditionally published. Look at the rate that publishers are closing. Look at the statistics about first time authors being dropped. How likely do you think you are, in this market, to find another publisher to take you on when your first publisher dropped you?

Here's the solution, as I see it. 


Authors need to be authorpreneurs. This is CRUCIAL whether they are traditionally published, or indies. Traditional publishers are not handing out three book deals with giant advances unless you happen to be a celebrity or an advertising meerkat. If you're an actual wordsmith, with something of value to say to the word, forget anything more than a £2,000 advance. Think you can live on £2,000 for a year, in the midst of hyperinflation?


I set up a blog to this end in the summer of 2010. Here's a post from a month ago last year, where I outlined the predictions that had come true, and hinted at what I predicted for this time this year. See how it's all happening the way I said it would? Just saying ...


It's important to point to the facts, because people are looking at me and wondering what the heck I'm up to and why I'm jumping up and down shouting 'can't you see the sky is falling in?' It's because it is. I'm trying to help people while there is still time. Aside from all that, even if you pocket a relatively salubrious £5,000 advance, or more, you're still going to be in charge of your own marketing. Are you a marketer? Are you an entrepreneur? You have to be. Whether published by a traditional publishing house, or self-published, you ARE self employed.


Authors need to be smart. They need to think ahead. It takes time to write a book, particularly if it is a novel. You must work out ways to pay bills and still have the time to apply butt to chair and get your 60,000+ words onto a screen. A job alone won't do it. You could be laid off. Look at the stats and do the maths. There is no such thing as a 'safe job' at the moment. Even if you are lucky enough to be employed, you need more than that to be resilient.


You need a full dimensional income plan.


You need residuals.


Just trading money for time will not see you through next year. 


Get a bundle of different revenue streams.

• Analyse your finances. Draw up a list of business ideas that will furnish you with residual income. 
• Read this month's Writing Magazine, where I talk about writing on a budget. 
• Brainstorm. Most importantly, forget the idea that being an author is a stand-alone career choice if you are just starting out on this road. It's not. It probably never will be again. 

If you want any advice specific to your circumstances, get in touch through the contact form, or leave a comment below. There's ways to get through all this, and even to do better as a consequence, but you need to keep your head and be very focused to do it. I can help with that. 

It's the end of the world as we know it, but ... I feel fine!

Keep grinning, my Word Nerd friends! 

Find Your Writing Passion

Have you discovered your passion yet? Check out my new Groupon post and use summer inspiration to plant the seeds for a future novel.

Fancy Groupon Blogger Page!

Check out my new page on Groupon - very fancy pants.

Share Your Dream Friday Video

Yep. Made another video. This time, for the first time, in glorious technicolour as part of the great Edward Elliott's  Dream Project. Rather excitingly, it's only been up a few days and it's already got nearly as many views as the first part of Jilly Cooper's interview on her publisher's channel for the launch of her new book, (and more views than the second part). Jeepers! She's the queen of Cotswold authors. I feel honoured. Anyhow ... here's the vid. Hope you like it.

UPDATE: I don't really understand Amazon yet, but I'm guessing this isn't a bad sign (list of recently popular books in US under 'humor' and 'romance') ...

If you feel inclined to buy my book, Amazon stocks the Kindle version here

and all other versions can be found at PalacesAndCalluses.com

Please leave a comment below. Thank you. 

Word Nerd Knight is Amazon Bestseller!!!

One of my Word Nerd Knights - Dan Holloway - is in the TOP 15 ON AMAZON!

Back in 2009, Dan told me that we need a literary sensation. Well, we have one, and the personification of it is right there on Amazon. This moment, in case you hadn't realised, is historic. We are living through quotable times. People who realise there was more to William Morris than chintzy wallpaper are looking on with interest. There's a movement. Those people involved are not all alike in style, but they are alike in purpose. This is a revolution. No doubt about it. You're living through it. Cool, huh? I wrote more about it on Groupon's blog.

Buy Dan's book. It's not going to be cosy reading - that's not Dan's style - so if you scare easily, buy it for a friend, but buy it. You're part of history. Remember when we did this? Remember when we did this? We can do this. We can get Dan to number one. I'm probably going to see Dan next week. Give me something great to tell him.  Share this post. Tell people on Twitter and Facebook. Tell people on Goodreads. If you want to say you were part of this - when it's all over the news and the telly - then you have to get off your arse, cough up 70p, send out some tweets and BE part of it. Are you with me, Word Nerds?

Writers Need a List

One of the tools I use for list building

Well, hello, my word nerd chums!

For a long time, I didn't realise what I now do, and I collected faces on blogs. Hundreds and hundreds of them. Probably over 1000 now on my various blogs. What a wasted opportunity.

That's not what I want now. What I want is for people to opt-in to my list. For that reason, I didn't even put up a follower gadget here for AGES. In fact, I only put it up at the request of others. If you're scratching your head about that choice, wait until my course on building a list for your books comes out. All will be revealed.

Suffice to say, this blog puts LOTS of people onto my list. That gives me a much better relationship with them. I get postcards from people in different countries. This week, I got a beautiful, handwritten letter from one of my readers in America. Why? Because I build relationships with my readers via email. If you're on my list, you'll know that. If you're not, you're missing out! Every time I send out an autoresponder email, I get replies. Not just one or two. Not just short replies. I get letters, and I email back as many people as I can. That's how you build real relationships with people. I love that.

Obviously, click 'follow' if it makes life easier for you (it's a handy way to follow the blog, after all) but the way to get the inside scoop is to put your details into my opt-in box. That gives me the opportunity to share things with you that I wouldn't share with others. Everything that goes up here is free and easy for Google to access. Sometimes, I have special info I want to share with only a few, special, readers and writers. The only people who get that are the people on one of my lists. 

By the way, if you want to get started on building a list on your own blog - or on social networks like Facebook - you can use the tools I use without any up-front payment. Try them out for 30 days for free. You can leave any time, but use those 30 days wisely and start building a list. You can download that list at any time. It's yours whether you keep using the list building tools or not. It's a set of tools I've used for months, and I've recommended it to stacks of people. I haven't been paid to do so, either. I've done it purely to help out other people. Check it out and see what you think.

How Do You Label Yourself?

Here's a new article I wrote for literary e-zine, Words with JAM on the subject of labels and writers. Check it out, here.

5 Steps to Becoming a Novelist

So, you want to be an author? I gave you five steps to writing a novel a couple of weeks back. Now, here are five steps to getting it published.

Find agents and publishers

The standard approach is to submit your manuscript to an agent you find in the Writers’ & Artists’ Yearbook, but agents and publishers are people too. These days, you can ‘meet’ them first, online, if you know where they hang out. Find the names of the people you’d like to meet, in the book mentioned above, and look up their blogs. Do not ask questions. Watch for a while. You need to understand what they are looking for and how they think.

Meet agents and publishers

After you have a clear idea of the people you would like to work with, as the relationship you have with your agent and publisher will be a professional one, begin to talk to them. DO NOT PITCH THEM. Comment on their blog posts. Follow them on Twitter, and add to the discussion when it is appropriate and helpful to do so.

Follow influential lists on Twitter, to get a feel for the kinds of conversations that are happening between writers and the publishing industry. One of the most influential writing lists happens to be one of mine – read the rest of the article here (Groupon's blog) but don't forget to come back and comment!

My Video Debut

Here's my very first 'face to camera' video - or at the least the first one that made it to YouTube. Cathie Heath asked to interview me for her blog and I thought it might be fun, having done an audio interview for Brian's blog, to make a video response. I'm wearing glasses too. Bex in spex! Watch it and find out:

• My very first memory
• Why writing a novel was a huge accomplishment for me
• The difference between malnutrition and starvation
• Why Mary works for an MLM

5 Steps to Writing a Novel

Some time ago, I made this little video. It has been shared by many people, on Twitter and elsewhere, and caused much hilarity. It is not, however, the most optimistic perspective if you are just starting out on your journey as a writer.

To balance it up a little, I've written '5 Steps to Writing a Novel' for Groupon's blog. Have a look at both (don't forget to 'like' it on Groupon's blog. Love to see those numbers go up), then come back here, and post your thoughts below.

Once you have your book, of course, you need to market it. For that, you must put together a book marketing funnel. Pick up this month's Writing Magazine (April Issue) while it's still available. The new one comes in on 6th April, so scurry out and grab this one as soon as you can. I've written a step-by-step guide to marketing your book for you. Laminate it.

Don't forget ... my Book Launch Week is 31st March until 6th April! UPDATE: IT'S OUT! CLICK HERE.

Best wishes,

Shall I Elope, Or Do The Big Event Thing?

I'm serious. The provisional date for my book launch is the 21st of March, and I just realised that's only five sleeps away! What in the? So now I have to decide whether the provisional date becomes The Date, or whether I pick a date in a couple of weeks and make a big 'do' out of it.

It's not a question of commitment. I'm absolutely committed to my book. We've lived together since 2007, for goodness' sake. We've had rows, of course we have. What writer and Novel-To-Be don't have rows, late at night, over a split infinitive? Exactly! We're both on the same page. Well ... it is on several pages, but I've been on each of them, so that gives me the right to an opinion. My opinion is that the time to tie the knot is finally upon us, but we need to choose whether to glam it up, or elope. 

At the moment, I'm eloping. I planned to sneak this book out under the radar. Only those in the know would - well - know. Now I'm wondering, as many an eloping bride must, whether I'm cheating people out of an event, if I scurry off into the sunset with my book, without so much as a slice of cake, a tearful bridesmaid, or a thrown bouquet. Am I? 

Blushing regards,